In 2025, I co-led a research project with Natalia Sánchez González for Ruidosa, a Latin American organization that has worked since 2016 toward a more diverse and equitable music industry, with support from Believe and TuneCore. Ruidosa’s first study on women in Latin American music festivals, conducted between 2016 and 2018, had shown how few women reached the region’s stages. This new project set out to update that diagnosis and produce evidence to support policies for gender parity in Latin American music.
To bring the findings beyond the reports, I led the design of a website with Dataista that summarizes the key results of both studies in a single scrolling story, in Spanish and English. The visual language follows the identity of Ruidosa Fest 2025: a dark background, high-contrast colors, and cut-out images of instruments, hands, and megaphones that evoke music and protest. The story moves from the stage to the boardroom, combining simple, striking pictograms (“only 2 in 10 shows…”, “only 2 in 10 leadership positions…”) with interactive charts that let readers explore the data by artist type, year, country, and industry sector. The goal was to make the underrepresentation of women impossible to ignore, but also to point toward change, so the page closes with a call to action outlining concrete steps for the industry. Alongside the website, we created a set of data graphics for social media, designed to be easily shared.
Social Media
